Technical SEO Essentials
Technical SEO is the foundation everything else is built on. Without a solid technical base, even the best content struggles to rank. This interactive guide walks you through the critical areas every website owner needs to understand.
of websites have at least one critical technical SEO issue
of mobile users leave sites that take over 3 seconds to load
ranking factors influenced by technical SEO foundations
Expert walkthrough coming soon
Technical SEO Essentials
Site Architecture
How to Optimise Website Architecture for Technical SEO
A well-structured website ensures search engines can crawl every important page efficiently. Click the hotspots below to explore good vs bad site hierarchy patterns.
Architecture Best Practices
Flat Hierarchy
Keep page depth to 3 levels maximum from homepage to any content page.
Logical Internal Links
Link related content contextually using descriptive anchor text.
Clear URL Structure
URLs should mirror site hierarchy: /services/seo/ not /page?id=42.
Crawl Budget
Large sites must prioritise which pages get crawled. Architecture affects this directly.
Crawlability & Sitemaps
How to Optimise XML Sitemaps for Better SEO Performance
XML sitemaps are your direct communication channel with search engines. They tell crawlers which pages exist, when they changed, and how important they are relative to your other content.
Sitemap Discovery Rate
Pages submitted via sitemap are discovered 92% faster on average.
Max URLs per Sitemap
Each XML sitemap file can contain up to 50,000 URLs. Use sitemap indexes for larger sites.
Crawl Efficiency Gain
Sites with optimised sitemaps see a 34% improvement in crawl efficiency.
Indexation Speed
Average days for new pages to be indexed when submitted via sitemap vs 7+ without.
Error Reduction
Clean sitemaps reduce crawl errors by nearly half compared to discovery-only crawling.
Priority Adoption
Percentage of search engines that respect lastmod and priority signals in sitemaps.
Page Indexation Rate (%)
International SEO
How to Implement Hreflang Tags Correctly for International SEO
Hreflang tags tell search engines which language and regional version of a page to show users. Click each country to see implementation examples and common pitfalls.
Click a location on the map to see hreflang implementation details
Knowledge Check
Common Technical SEO Mistakes to Avoid
Test your understanding of common technical SEO pitfalls. Each question highlights a real mistake that could be harming your site's search performance.
Q1.Which of the following is a critical technical SEO mistake?
Q2.What is the biggest risk of duplicate content?
Q3.Which redirect type should you use for permanent URL changes?
Q4.Your site loads in 8 seconds on mobile. What should you prioritise?
Q5.What happens if you have pages returning 404 errors that used to have backlinks?
Take Action
Ready to Fix Your Technical SEO?
Use this checklist to audit your own site, or let our team handle it for you with a comprehensive technical SEO audit.